Magnetic Storytelling

FOR AUTHENTIC BRANDS WHO ARE READY TO BECOME THE NEXT BEST SELLER.

I’ll help you tell a brand story that is so vibrant that it will capture hearts, make a solid impact and leave your customers thinking ‘damn girl’. Why? Well because the world deserves to feel your unique essence and you deserve to be heard.

That’s right – I’m talking strategic, data-driven conversion copy and brand messaging that will turn your leads into loyal customers.

Trusted By:

“I have absolutely LOVED working with Kerry! She makes my life so much easier by taking care of all aspects of creating a magazine. I am so grateful for her passion and organisation skills. It’s truly a joy working with Kerry and I look forward to collaborating for many years to come”.

Trusted By:

“Kerry continues to be an absolute treasure to me. I was craving someone deep, thoughtful, kind, smart, intuitive and talented to collaborate with on my new website copy, my signature system and my talk. I found that in Kerry – she is sensitive and writes beautifully and is definitely one of the happiest and lightest beings I have met. A well of knowledge and sweetness, I highly recommend Kerry for any work with words. She is a conscious wordsmith. She gets it and I will continue to work with her for as long as she will have me.”

Trusted By:

“I had tears in my eyes after reading the first draft! Everything was so beautifully said and it was SO ME! I could not say thank you enough for bringing my vision to life and for capturing ME so perfectly. The more I read, the bigger my smile grew… I am so excited to launch my website! I can honestly say that I couldn’t have picked a more perfect person to bring my words to life… you have me speechless!”

Trusted By:

“Kerry is an absolute pleasure to work with. Not only does she have a deeply creative and charismatic energy surrounding her, but she has an impressive professionalism embedded in her work, and her approach. She’s able to interpret concepts, transmuting them into crystal clear gemstones of thought. Reading her finished product is like honey for the eyes and mind.”

Trusted By:

“Kerry has been a wonderful resource in growing our business. She is a great writer of our newsletters, but her outstanding achievement has been as the midwife of our En.Light Magazine.”

Trusted By:

“Kerry is a magnetic writer that is able to captivate an audience regardless of whether it’s whispering to their heart or evoking a vivid imagination. Her words are consciously curated with an innate ability to speak to the essential matters of conversion without the ickiness of manipulation. I highly recommend Kerry not only for her incredible ability to weave together word magic but also for her beautiful spirit and the pleasure of working with her.”

TIRED OF YOUR MESSAGE GETTING LOST IN AN ENDLESS SEA OF HTML PAGES?

I get it. These days, it takes a whole lot more than a killer-marketing-plan to get noticed. It takes heart, sass and a whole lotta oomph! Yup, that’s right. It takes a great big chunk of character to create that ‘swoon, this-is-so-for-me’ type of feeling.

In the end, the right words will always be heard!

Not all businesses are created the same. The same applies to your copy, which is why I have created three unique approaches that are customized according to the gifts you bring to the table.

01.
SOULFUL STORYTELLING

for Holistic Impact:

Intended for yoga instructors, energy healers,
retreat centres, wellness practitioners,
crystal shops, and mystical brands.

02.
MAGNETIC STORYTELLING

for Bold Businesses:

Intended for natural, organic,
eco-friendly and impactful businesses
with over 10 staff members.

03.
VISUAL STORYTELLING

for The Dreamers and Doers:
Intended for creatives: graphic designers,
public figures, business coaches, influencers,
brand strategists, photographers, boutique
hotels, eco-friendly jewellery and fashion stores.
Ready To Write an Unforgettable Brand Story?

Result of working with ws:

“I ABSOLUTELY LOVE WORKING WITH YOU”

“Kerry really has a way with words… magical almost, as if it is a power she has that is out of this world. She has not only helped most of my clients with their copy and messaging, but has become a strategic and vital part of my business and process.”

ALESSIA PINNA
BRANDING & BUSINESS STRATEGIST (SOUTH AFRICA)

Authentic

Ever heard the saying ‘authentic is the new sexy?’

You just did. Remember those old marketing gimmicks and ploys that would activate your nervous system and leave you in ‘oh-my-gosh I so need this, but wait, what is it’ mode? Yeah. We don’t have time or space for that in these parts.

Let’s work together to figure out your unique essence. We will then dress it up and tell it in a way that just screams – hey, this is me, all of me and it’s beautiful!

Professional

There are ways to say things and then there are ways to say things. Get my drift?

A professional approach is what makes the experience completely memorable. Want a sassy, spirited story delivered by an expert? This is where I come in – with a decade’s worth of experience and a long list of credentials, I bring an air of professionalism to everything that I do.

Grab that thesaurus girl, it’s time to get creative!

Heartfelt

Every classy woman should be adorned with the mother of all traits: empathy and compassion.

It always comes down to this. These are the secret ingredients to creating long-term connections – and at the heart of any fruitful brand there lies an interwoven web of strong connections.

So, are you ready to weave some magic?

HERE IT IS, THE GET CRYSTAL CLEAR PROCESS

01. STRATEGY

Every business is different, which is why I have created three different processes to customize your experience. Simply choose one of my three signature methods and we will dive right into discovering and analyzing the data – market research, anyone?

I want to know all the deets – what do you dream about, what gets you rowled up, who do you look to for inspiration? Let’s get right into reading the market, reading your mind and preparing for your grand entrance.

Pop the champers, she’s coming in bold and bright!

02. SYSTEMS

Grab your essential oils and a mug of cocoa, it’s story writing time! This involves the the structuring and creating of a solid messaging strategy, brand voice, customer profile and a glossary of phraseology.

Let’s create a solid foundation that you will always be able to revert back to and have your dream clients thinking ‘damn, she sounds good.’

03. SOUL

If you must do anything in life, always do it with heart and soul.
I believe this, truly, which is what we will be doing when we dive into the nitty-gritty of your story creation.

Sleeves up girl, this is where the juicy fun begins! I’m going to let all my creative juices spill over these pages as we give rise to copy that awakens connection, conversions, clicks and customers – because at the end of the day, copy shouldn’t just sound good, it should feel good too.

04. SELLING

Let’s get you ready to launch with an edited and polished narrative that sends shivers down spines, and tremors through hearts.

It’s time to get out there and let your words be heard! Reach for those streamers and whistles cause there will be oodles of calls for celebration as we take a moment to honour you and your creation!

Can I get a whoop whoop?

Result of working with ws:

“NOT ONLY IS KERRY A WORDSMITH, BUT SHE IS ALSO A MARKETING FORCE”

“As an entrepreneur, time is my most valuable resource and how my brand messaging shows up in the world is critical to my success. It was such a relief to work with someone that saved me on both of those. Not only is Kerry a wordsmith, but she is also a marketing force and an all-around wonderful and professional person to deal with.”

ELLE MARTINS
BUSINESS STRATEGIST (PORTUGAL)
Oh, how rude, I almost forgot to introduce myself…

Hola, I’m Kerry – I’m an absolute word nerd around these parts! Ever heard about merging passion with purpose? Yeah. I did that. I simply live and breathe writing, day in and day out I. have been at the heart of the curation of so many stories, from websites and internal marketing content to magazines, short stories and novels. I have dedicated my entire career to exploring the artistry of language and now I am dedicated to being of service to you.

With a couple of degrees in ‘words’ strapped securely under my left arm (my right is always free for pen-spinning), I can confidently say that I am here to offer professional, compelling and authentic copy for you and your business. I am all about the empowerment of fempreneurs, embracing absolute freedom, and supporting bold brands with big hearts who are ready to stand up and get noticed. Let me help you create that ‘is this story for real’ moment in your business.

You belong here.

The Latest

What’s New on the Blog?

What is Authentic Copywriting?

What is Authentic Copywriting?

Ever heard about authentic copywriting? Let me paint this picture for you – you wake up one day with an undisclosed desire in your heart to merge your love for baking with your intense passion for art and dogs. You decide – hey you know what, I’m going to start a...

read more

HELLO BEAUTIFUL, FANCY SOMETHING PRETTY? COME SAY HI ON INSTAGRAM!